One skill that any photographer of people needs to work on and constantly improve, is the ability to direct clients/models/subjects to be where you want them, how they need to look and generally for them to feel comfortable with you. After all, you are shoving a camera in their face and most normally people are not used to that sort of thing. Professional models are more used to it but even they only give you what you ask of them.
A few years ago I would have never put myself down as a “people person” or a photographer that enjoyed shooting portraits. My how things have changed over the years. I used to shoot anything except people and now I tend to shoot just people with other things on occasion. I just had a client give me what I consider to be one of the best compliments in a long time when she said I was “a very relaxed photographer and a great people person”. On this one shoot I had adults and a child to work with and I had a ball with them.
The relaxed photographer comment showed in the images. My clients were happy and really having fun with each other and part of this was I was gently directing them where and how to be. To really get good images, you need to connect with your client. Standing behind your camera and just shooting without any direction or encouragement is a recipe for a disaster of a shoot. This is true even for a professional model. They need to know what is expected just as much as a average joe client. Sometimes even more so.
In the case of my little client here, I had connected with her about her stuffed bunny and I had let her rummage through my collection of AA batteries. I took a few fast shots of her goofing and let her see the preview screen and after a bit of time, she was used to be me being there and taking pictures. When I goofed around with her, I got very natural smiles and great expressions. When the parent were sent the proofs, they were thrilled as you can imagine.
Along with the personal connection, you need to tell your subject how to move, pose or look. They WANT your direction, you are the EXPERT and if you have made the personal connection, they TRUST you. Along with direction, running feedback for the subject is most of the time a good thing. Especially for non-professionals who are not sure of themselves or if they are doing what you asked. This “patter” is one of the most important skills a photographer can have.
Another “skill” you must have is the ability to make it look like “you meant to do that”. Very few things unsettle a client more than the photographer wandering around mumbling to themselves, looking lost, fumbling with equipment or looking at the camera view screen and going “oh sh*t”. You really need to know what you are doing, how you are going to do it and when you are going to do it. Or at least act like you. There isa quote from a set of commercials with celebrities saying “never let them see you sweat” and that is so true in photography. You need to, no, must project confidence in yourself and how you make images in order for the client to be comfortable and to trust you. Dont mistake arrogance for confidence, there is a difference. If you are arrogant, you come off as a jerk and with confidence, you are someone that they can trust.
So after an hour or so, I was able to shoot this image of my clients and have everybody relaxed and interaction at a very natural level. It shows in the image with the body language and how everyone is comfortable with each other in this moment.
These types of directing and interaction people skills are something you need to learn and to practice. Salesmen know this and use it all the time. Watch a good salesman at work with a customer, they make the customer comfortable and feel relaxed around them. As a photographer, having good people skills is just or even more important than having that new hot shot 200mm F.28 super portrait lens. If you clients can not relax around you, it will show in every single picture you take.
So relax a bit, loosen up and enjoy the time with your clients instead of viewing it as drudgery.
PS – a friend of mine had some really good thoughts on this also:
Thomas Churchwell “Do not let the escort take control of the shoot. The first 15 minutes will always be your worse pictures even if they are great. The Tension and anxiety will take about 15 minutes before the models stops her posing that she knows are winners and relax enough to be herself. If you act as though your not there to be impressed but to have a good time then you will get a more pliable model who will stop trying to impress you and start being your muse.”
Thomas makes a very good point that when you are the director, YOU are the director, not the escort, not the model, not the friend, YOU are. Your images will sink or swim by how well you do your job not just as a photographer but as a director.
- What Makes You A Professional Photographer? (pixiq.com)
- The Optimistic Photographer: A Better Attitude for a Better Shoot (maikerufoto.wordpress.com)
- 10 Techniques for Amazing Portraits (digital-photography-school.com)
- Using Call Sheets to Enhance Your Production (digital-photography-school.com)