Tag Archives: business

Why spend money on the good stuff?

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We all like to save money dont we? I mean, business is a bit slow with the economy and whatnot so everyone likes to save here or there. There are coupons, deals, specials, closeouts, eBay and Craigslist.  But one place where it’s foolish to try and save too much on are your critical pieces for your business. Take computers for example. I use Macs..  I have twelve of them of various types and ages. My main computer is a MacPro dual quad. This was a three thousand dollar computer new, I bought it used off Craigslist last year from someone who bought it as a “trophy” and now needed cash. I ended up getting a great deal on it too. Why did I spend about double of a home brew clone that could have been hacked to run OSX? Because I tried the clone and after dealing with not working pieces, no support except what I could dig up on Google and spending HOURS getting it finally work right just to have it die on an update, I decided enough was enough. I could not count on it when I needed to work the most. Saving one thousand dollars was costing me more in lost time, productivity and more. It was cheaper over the year to buy the real Mac used then it was to try and save more by a hack job.

I still have my Hackintosh.. actually, I have two of them. I have a Dell netbook and my first tower with a single Quad. As it turns out, the Hackintosh works great as a media center in my office. Or it did until the EFIx card that let it run OSX died. So I ended up wasting a day putting it back together another way that did not need the card. And it reminded me why over a year ago I stopped using the Hackintosh as my main computer.

Sometimes trying to save money will cost you a considerably amount in the future. This lesson is why I buy the best camera bodies I can buy, the best lenses and the best software even though it hurts to write those checks. I get support, I get efficiency and I get peace of mind.  There are some places you can cut a corner or two and get away with it but you need to always think ahead and ask yourself, “what if”. What if your deal dies in the middle of a work day? What if your deal cant be upgraded? What if your deal turns out to be a trojan horse that ends up letting bad things on your computer (think bit torrents and the like). As a hobbiest, one  can get away with alot more than as a business person. Because as a business, there is far too much at stake ranging from your client’s images to your profits.

There are places you can save ALOT with some careful shopping. Take lenses for example, there are many high lenses for sale on eBay that are what I call “trophy glass”. Someone bought them when they were flush with cash and now they need cash. I bought my 17-55mm F2.8 for less than half of what a new lens would cost and I sent it Nikon for refurbishment. Even then, I was at a bit over half price of a new boxed lens and I had a “new” used lens. My 70-200mm F2.8 was the same way but not quite as a good deal but better than buying new by four hundred or so. One D300 was a factory refurb and the other came used from B&H and had a 30 day promise of replacement if needed. Both were several hundred cheaper than a new boxed camera. That right there more than paid for the MacPro.

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Black and Blue

Black and Blue Portrait

Black and Blue
I was in Irvine, CA last night for the Westcott Pro Tour and this was one of the results from shooting at the event. We used the Westcott spider lights with the tri-flector and the new vintage backdrop from Westcott.
Herman Rodriguez was our mentor photographer for this shoot and he had alot of very good information on shooting portraits with a tilt to fashion. The point above everything else was “shape the light”. It was all about lighting and how lighting can make or break an image. It definitely got me thinking more about how I light my own subjects.

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Atlas, Pocket Wizard Clones by Phottix

One of the signs of “making it” for a budding professional photographer is the purchase of some PocketWizard wireless triggers. When you trade in the ebay specials that you learned on to the pro gear, it’s a really nice feeling. But, that feeling can be costly with a PW costing about 170.00 USD each. The company called Phottix has developed and released a new wireless trigger that looks and feel alot like a PW trigger. Same shape, same size, mostly the same controls but some differences. The biggest is the price, the Atlas costs about 90.00 USD and includes cables plus a set of brand name AA batteries. The unit itself also has some differences for the better and I will detail them in a few moments. One difference to point out right away is the metal hotshoe!!  No more cheap plastic hotshoes which are the bane of the Pocket Wizard.

Atlas Wireless Triggers

Atlas Wireless Triggers

The picture above shows the unboxing of the new trigger. You can see they are well packages with Duracell batteries, cables, lanyard and a decent set of directions. The buttons are well labeled and easy to read. The build quality is excellent, in some ways, I think it’s better than the real Pocket Wizard. Two additions are very welcomed for photographers. The first is a metal tripod mount and the second is the metal hot shoe mount. Both are incredible useful in the field and even in the studio. The radio runs on cheap AA cells and work very well on a diet of PowerX Imedion AA 2400 low discharge cells.

There are two plugs in the top, one for controlling the flash OUT and a second for flash IN/OUT. These in and out ports will let you daisy chain strobes to be triggered by one Atlas.

The units support WRS mode or Wireless Remote Sync which lets you shoot the flash off AND trigger the camera remotely. You can lock the unit down as a transmitter only to  help avoid interference simple by pressing the test/shutter button while you turn on the Atlas. When you have a red light on status, release the button and the status LED should now go to green and blink green once a second. When in transmit and receive mode, it will blink once every two seconds.

The Atlas has four channels to choose from and WRS uses two at a time. For normal use, you just need to put them all on the same channel. The Atlas is compatible with two Sekonic light meters, the L-358 and the L-758R so long as both are using the RT-32 transmitter. While the Atlas trigger frequency is compatible with PocketWizard’s MiniTT1, FlexTT5, MultiMax, Plus II (& probably the original/old PocketWizards) for both sending and receiving, I was not able to get the Atlas to trigger the PW PlusII in a fast test. I plan to get a few PWs to test further with and see what happens, I’m told the Atlas will work with PWs. I am thinking that the PW can trigger the Atlas but not the other way around.

The range I’ve tested to so far is a bit over 100 feet line of sight without any misfires. I did a test where the flash was inside the house about 10 feet and behind double pane low E glass. The low E glass tends to attenuate my radios and I imagine it does the same thing to the Atlas triggers but I went 75 feet outside and still had solid triggering without any misfires. I plan to wander over one of the parks in the next week or so and really stretch out the range. But in truth, 100 feet is about the furtherest I have been from my flashes when shooting remote. My ebay clones used to start to miss about then even more so with a low battery.

So in the past month I’ve used these triggers on my D300 bodies, my G11, my Photogenics and my SB800s without any issues at all. They have worked every time and have been very reliable. Not bad for a 100 bucks a unit. Given that the eBay triggers were 40 plus shipping and required mods to really work well, these are a deal. What I can not tell is how well they will hold up under abuse like being dropped and kicked around.

Here are some individual shots of the Atlas. These were taken with Atlas triggers on my Canon G11 triggering a Photogenic 1250 flash with a 48 inch octabank. The white background is just white construction paper propped up in the back

Phottix Atlas Complete Kit

Phottix Atlas Complete Kit

Phottix Atlas Side and Top View

Phottix Atlas Side and Top View

Phottix Atlas Top View

Phottix Atlas Top View

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The art of selling

A few years ago I decided to go from being an “Amateur” to being a “Pro” with my photography.  Alot has changed from when I took my first photography classes in the early 80’s but some things have stayed the same. I learned about David Hobby and the whole “strobist” movement. I learned about flash,  overpowering daylight, composition, posing, the business of photography  and more recently, selling.

Selling? selling what you ask? Isn’t that the same as the photography business? Not so much as it turns out. To be a professional photographer is as much or more about selling than it is your images. Sounds a bit off doesn’t it? I mean images are my stock in trade, it’s how people judge me, right? Not exactly as it turns out. When you are trying to sell a wedding for example, you are selling something of a dream to the bride. She wants her day captured in the best possibly light and in a style that she likes. But what she does not understand or at least most dont, is that she is also judging you, the photographer. How well you relate to her, how well you two can talk and laugh and most importantly, how much she trusts you in order to pay a fair amount of money for something she wont see till after the wedding is over and the guests have gone home.

Yes, you are selling yourself to her and to every other customer you meet. How you present yourself and your craft will have more of an impact on your business than how much cool equipment you have or even how your pictures look. This selling of yourself is not just your clothes or how you talk either, it is where you meet and how the overall package of “you” is presented.

Let me share a story about something I saw just the other day. I’m in a Starbucks on my way to an OpLove shoot and I see a young woman looking at wedding pictures by herself at the next table over. The whole situation caught my eye and I placed a bet with myself if she was meeting someone there. About 10 minutes later, here comes the photographer who apologized right off the bat for being late as he pulls out sample albums and they start talking.

So what is wrong with this? I mean there are alot of photographers who use Starbucks as a cheap office space. They have coffee, wireless and tables. It’s also not your home with the kids, the dog, the cat and so on, sounds perfect right?

Not so much for really getting that sale or even the best type of sale. Let me explain a few things here.

  • First the photographer was late, that is one of the worst things to do with a potential client. It will leave a lasting impression that says you are somewhat unreliable.
  • Meeting at Starbucks with loud music playing so you have to yell over the sound is not professional at all, not even in the slightest. In this story, the added joke for me was the song that was playing, Mr Mojo Rising was playing as the bride  started to look at albums. What kind of comfort level does she have looking at your albums? Remember, your photographs push emotional buttons and that emotion is what will sell your images. If the emotion is overwhelmed by a desire to get the hell out of the Starbucks, then you are not going to sell nearly what you could.
  • What is this client going to tell her friends about you, the photographer? that you are not really a professional because she had to meet you in a Starbucks? I know of people that can make their business work this way but I really wonder if they are having to work even harder than they should be to overcome the presentation of meeting in a noisy, crowded public store front to conduct your business?
  • I know of several high end wedding photographers that meet in their house or they own/rent a house that they use for a studio. Why? because it works people!! Selling a 10,000 dollar wedding is not going to happen in Starbucks or Dennys but it will happen in the studio with good light, quiet music, someone being attentive to the customer and the customer feeling very comfortable. Ever wonder why the Mercedes dealer is more like walking into a fine house than the Chevy dealer with the tile floor and the tasteless cubicles? Now if you like booking 800 dollar weddings, do what you like but if you want to really book the good stuff, start raising the bar for yourself and really think about how you want to present yourself and your craft. I know of another photographer who can not afford a studio yet but rents one that has a very nice area to present the albums, videos and slide shows. Why? because it makes his upselling alot easier. He rents for a block of time and runs one or two clients through it during the rental time. It’s a lot of work but it pays off for him.
  • Read!!!  Read about selling and marketing. I’m doing this now and I really feel that I should have done it three years ago before I upgraded any equipment I had. Get a copy or the audio book by Seth Godin called Purple Cow, New Edition: Transform Your Business by Being Remarkable. Another really good book on marketing is by Robert Provencher  and called Exposed: The Naked Uncensored Truth to Running A Successful Photography Business. There are more, many more but these two I have found to be very helpful.

With all this said, do  I have studio space? Not yet, I’m looking around at commercial sites right now and  have been for a month or so now. I do rent space when I need it and Robert Provencher made a point about leveraging what you DO have and not whining about about what you DONT have, in this case, professional space. I do have a house and I do have toys everywhere but he had some interesting things to say about marketing something I thought of as a liability and flipping it to be an asset. When I need to sell right now, I try to meet at the clients house where they are the most comfortable and so far it works. What I will not do is to meet a client at Starbucks and try to sell high quality photography in that type of environment. It’s not the way I want to sell, it is not how I want to be known and I do not want my art presented in that fashion.

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Call of the iPad

iPad with on display keyboard
Image via Wikipedia

Well, I’ve had my iPad for a few months now and my impressions are pretty much the same as they have been when I first got it. I still view it as a toy because of some limitations.  It has some outstanding features but the issues are important too.  I should preface this with the fact that I have about a dozen Macs around here and everyone in the family (the adults at least) all use iPhones and I have and love my AppleTV. So you might consider me something of a “fanboy” of Apple products. So when I complain about the iPad, it’s not a non-apple person whining, it’s a strong supporter of Apple products who feels that Apple seriously dropped the ball.

Good points of the iPad

  • It’s sexy.. oh so sexy. It has a nice feel and heft to it that has become the trademark of all things Apple of late.
  • Really nice screen (we will address a fault in a minute)
  • Long battery life
  • Stable IOS running it
  • Super easy user interface
  • Awesome way to show off pictures
  • Reasonably good e-reader
  • Works very well on WiFi
  • Snappy response to finger input
  • Never a crash of the IOS in the past three months

Now, the downside of the iPad

  • Zero expandability – no USB port (camera readers does NOT count) – no microSD – nothing
  • The screen shows every stinking fingerprint known to man. So showing pictures requires a cleaning each and every time
  • Useless is bright sunlight
  • Can not take decent notes on it with a finger tip and no provisions for a stylus. I dont know about you, but trying to write using my  finger tips is just about impossible.
  • Cost – The fully decked out 3G and Wifi with 64 Gig of memory is over 900 bucks. And since you can not expand it in any way, the 64 Gig is almost a requirement
  • Lack of native way to print (even the new wireless printing is going to be limited to the newest version of leopard)
  • Lack of any corporate account (according to AT/T)
  • A big fault to me is having to use iTunes to move things around and that the iPad is tied to a given copy of iTunes. So I sync at home but on the road, I can not sync something without wiping out everything already on the iPad or I can not given it to someone else to take on the road and they can not put anything on it unless a real computer where people can have their own accounts.

I know there are apps and hacks to get around some of these and I have used them but my point is that you should not have to hack your PDA to get what is considered to be basic functionality. I am serious considering moving to an Android based tablet with real hardware options such using a thumb drive and using microSD cards to shuffle files around. I’m thinking about some kind of screen protector that might still let me show off images but keep the finger prints to a minimum. The iTunes only management is a real pain in the butt. Since I’m allowed five computers on a given iTunes account, why can I not sync from ANY of the five systems without having to wipe the iPad?

Note: There is a HACK to get around this but we are back to my original point, you should NOT have to HACK your system just to do something as basic as syncing between the five authorized computers.

I have found a few very useful apps for the iPad to help get around some of the issues. Dropbox is one of the biggies. I can move things around from all my computers and get PDFs and images onto the iPad without too much difficulty. Along with Dropbox, is a cool note app called “Elements” where as you write notes, they are put into Dropbox automatically. Since I’m on Facebook, the app called “Social” is perfect for me and lets me manage my Facebook presence very nicely. I use Wyse PocketCloud to remote desktop into a Windows server I have. My display app of choice is called “Foliobook” and does that job very well. For the printing, I use ACTprinter successfully.

So will I give up my iPad?, not yet. But, I see some serious competition on the near horizon that begs a close look. And when I find a tablet that offers real choice, I’ll drop the iPad faster than a hot match. For now, the iPad is the only real game in town but that certainly does not make it perfect by a long stretch.

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Repurposing Your Software Tools

Photoshop or your editor of choice actions can  help you cut time corners to make a better end product like blog entries. Say what?  Oh yes, you can adapt tools normally used for a task  like making albums into a killer tool for making story boards for blogs or displays or whatever else comes to mind. I just used my favorite album software from Fundy to make a batch of story boards for my blog here. Yes I could buy actions to do this but I wanted to see if I could do something close on my own with Photoshop.

I already have a couple of flavors of album making software, LumaPix, You Select It (YSI) and FundySOS Album builder. Since I’m on a Mac, I prefer to use Fundy Album builder. While LumaPix would do a really nice job, it’s Windows only and I need to start up XP just to make these. It’s more work then I want right now. Fundy means I never leave my workflow.  This is not intended to be a review of Fundy’s software but suffice to say it’s pretty powerful and is adaptable to virtually anything that requires arranging images, not just wedding albums.

Here is a sample of a three by three story board of a shoot in Colorado that I shot last year.  I tossed together in Fundy Album builder in a few minutes. Not only can I make the grid but I can save it as a design then load it back up and automatically fill the grids or fill them by hand. It can takes less than 5 minutes to make the entire grid and fill it this way. And I just have to insert ONE picture into the blog instead of a dozen or more.

3x3 Wedding Story Board

3x3 Wedding Story Board

And it does not have to be squares, it can be any shape I want, singles, squares, grids, puzzles and more. Also,  this is not just for blogs, this technique of story boarding or building paneled images  can be sold to a client or used in an album or picture book. So the time invested in making the templates can be time well spent. And yes, I had to buy the software but I had bought it  to make my wedding albums so now I’m using the same software for two or three other uses without having to buy anything else. That is money saved and in your pocket.

Here is a type of grid that is called a “puzzle” with several images from a local coffee house in the city of Orange  called Chapman Coffee. My business, Michael Sweeney Photography, had some art hung on the walls  there for a while and I had taken pictures for their website. Now I’m using them to illustrate a second type of collage that you can put into your blog by using album building software. I started with a blank canvas set to 1024 pixels square and used Fundy’s Album Builder Ninja layout and CS4 to make the puzzle. You can of course, make the squares manually using just Photoshop.

Chapman Coffee House Puzzle

Chapman Coffee House Puzzle

And you can take a single picture and use the panels as a design element. Use a strong picture and add a bit of space between the sections and you get a very cool effect. In this case, I made a quad panel and used a picture of a 1957 Chevy Bel Air automobile that I shot at the “Cars and Coffee” car show in Irvine, California. This image of the car works well spread across  the four panels with a visual break between each panel and gives an idea for a wall hanging upsell to the client.

1957 Chevy Quad Panel

1957 Chevy Quad Panel

If all this is cool but you either dont have existing tools like FundySOS  or you just dont want spend the time to mess around with Photoshop, then you can buy actions from a variety of places such as MCP who has the “Blog It Boards” among others. The actions give you a very fast way to get started on this type of presentation of your images.  You can find some free ones at coffeephotography.blogspot.com but keep in mind that free is good, sometimes paying for something is better.

So the take away is that for your blog, instead of fighting with posting a dozen images which can also be swiped, make a storyboard of them and post that. Everyone gets to see the pictures, admire your artistic skills in layout and you can shave time off the editing of your post.  You can also incorporate your album software or actions into your workflow as design elements.

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iPad, Love it and hate it

iPad 64 GB Wi-Fi with the case.
Image via Wikipedia

So I have my very own iPad with Wifi , 3G and 64 gig of RAM. Yep, I went for the gold when I got it. And now that I’ve had for several days and traveled with it via Southwest airlines, I have a few thoughts on it.

For photographers and that is my viewpoint here, the iPad offers some tantalizing possibilities. Some of these possibilities apply to other folks as well and some of my observations are a more “corporate” viewpoint. The iPad is very well made with some excellent controls and one or two glaring omissions. The slide switch to lock the display is brilliant. The lack of a switch to shutoff the 3G is stupid. Why do I have to drill through several menus to turn of the battery sucking 3G?

The iPad displays pictures really well.. better than alot of other devices I’ve seen and that I can show off pictures even with the screen locked is an excellent idea. The built in photo support is OK.. nothing to really get excited about but there are other apps that really amp up showing off your images.

Speed is life

When the 3G is enabled, it is slow. The app store will barely function and that is within a 20 miles radius of my home off at different locations. Even the WiFi is slower than I expected. I run my Macpro daily off wifi and will get a full 10Mbps download/1Mbps upload. On the same wifi connection, the iPad barely ekks out 3Mbps download and about 900Kbps on the upload side.

Speed Test Results iPad

Speed Test Results - iPad

Casing the joint

Lets talk about cases shall we? I got the Apple case when I ordered up the iPad, I mean, how bad could it be? Turns out it can be pretty bad. The case is junk.  The only thing going for it is that it’s none slip but it literally hurts to hold it since the hot sealed edges are rigid stick out a 1/8 inch and then cut into your hand. You can charge the iPad but not dock it when it’s in the case and the case is a pain in the butt to get on and off so doing this daily is a non-starter. And did I mention the really flimsy “stand” on the back? the one they show int he picture that rocks back and forth with threats of leaving your pretty iPad laying face down on the tabletop? There are two settings, low and high and neither is useful. the low is a about 1″ off the table and the high rocks like it’s ready to fall down at the slightest breath. This was a wasted 20 bucks.

App here, App there

One app that really brings the iPad into the realm of being useful is from Wyse and is called “Pocket CLoud“. This is one of the nicest RDP clients I have used to push a windows desktop out to the iPad. A second really useful app is called “Print Central” and lets you print from the iPad via WiFI. 3G or other. It does require a free piece to be installed on the PC/Mac sharing printers called “WePrint“. You might wonder why I’m suggesting apps that do not look like “Photography” apps? Well, to run a business, it’s more than showing off pictures and listening to music. You have to do WORK and things like remote desk and printing allow you to WORK and be productive with the iPad. Another very useful app is Keynote for the iPad. You can make some amazing slide shows with Keynote and the price in the app store is pretty reasonable. Another slide app is “slide Show Builder Lite” and I found a cool tutorial on it at Granny Joans blog. I will add that it’s nice but you can not share the slide show unlike Keynote.

Alot of apps say they are “iPad” compatible and they are but they are not. What they mean is that they RUN on the iPad but not necessarily take advantage of the large screen etc. Some apps are so useful, that does not really matter but on some it is a pain in the butt so be warned that all iPad apps are not created equal.

You need some kind of cover for the iPad, it’s just too thin and slick to hold on to. Sexy but dangerous to use unprotected. Like I said earlier on, the Apple cover stinks. I have not found a replacement for it but I’m looking.

One thing the iPad excels at is playing back podcasts/videos for training. My lunch times are now “training” sessions where I prop up the iPad and watch it while I eat. I’ve used podcasts, MPEG files and ripped DVDs to play and it’s all good. I have watched movies solid for over four hours and still have over 60% battery life left. That is pretty amazing no matter the rest of my complaints.

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Free Videos: AdoramaTV with Mark Wallace

It’s bigger.. it’s better.. and it’s a FREEBIE!! It’s the new AdoramaTV show starring Mark Wallace. OK, perhaps it’s a bit much but Adorama as funded ALOT of shows featuring photographer Mark Wallace who will present shorts on equipment, techniques and product reviews.

Some will say it’s selling out to the “man” but I say it’s good business for Mark. From what I have heard, Adorama is pretty much letting Mark do what he does best and not trying to steer him to certain products etc. The quality is not bad, not the best but certainly better than alot of what passes for video on Youtube. The audio is too hot much of the time and the lower thirds are kinda of cheesy but it’s not too bad considering. Mark is saying that there should be three videos a week at least and for fifty weeks!! That is a heckva alot of video production and he talks about it on a podcast produced by our friends over at studiolighting.net. Mark goes into alot of detail on the effort it takes to produce this number of videos plus still do his normal business to avoid losing clients. Anyone willing to do all that work just to give it away deserves some positive karma and some to Adorama for funding it for Mark. After all, one of the best things about photography is just how many people are perfectly willing to share techniques, tips, styles, blogs, actions and more for free.

iPad Photography Applications

After watching this one, I’m much more interested in getting an iPad to try out.

Here is another sample of the Adorama video series, this one is Color Management Tools.

Color Management Tools

Any time you can get someone of Mark’s caliber speaking for fifty videos and they cost you nothing, it’s one heck of a deal. Even more so since I’m customer of Adorama and have been overall happy with their service. There have been some hickups but nothing I would call a deal breaker by any stretch. Skype is free too but I hate them with a passion so Adorama has nothing to worry about from me 🙂

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FundySOS shooting, lighting and biz seminar

The crew at Left Turn Studio (FundySOS and TouchFlow) put on a two day seminar  called “Two guys that shoot” which covered alot of information. They hit on the business of running a studio and make money at it, how to market, what to market, how to shoot portraits of various types and do it cheaply. Kevin as probably forgotten more about lighting than many photographers will ever know. He shots have been on many bridal magazines, shot fashion for years and quite a bit more over 20 some odd years. Fundy is not much behind Kevin in world class experience as a photographer, teacher, studio manager etc. Together, they are a quite the pair in the studio and very successful at what they do.

The seminar was a mix of informal “class” teaching and real shooting with models, lights, flashes, beauty dishes, sunlight, shade etc. The information was very clear and concise and they took us through the entire process of shooting a modeling session to downloading, workflow, basic retouching in Lightroom then into Photoshop to use their own software to build out albums for the sale.

Some sample shots I did while in the class follows. Mine are typical of the results achieved by everyone there. And both Fundy and Kevin took the time to make sure everyone achieved good results and knew WHY they achieved them.
Jo - Jazz's Mum

This model was great to work with and we were stunned to find out she had just had her fifth child several months ago. In this shot, we used daylight from the storefront windows and a dual fluorescent bulb fixture from home depot with a silver reflector by her head to add just a touch of fill.

Jazz - railway

This was a former senior client who came back to model for us as a “senior” and was super to work with outside in the cool day. We used natural light and off camera flash for these shots. The off camera flash shots were taken with the flash in TTL but the camera set to full manual. All the reasons and settings were fully explained to us even if we already knew most of it. It was nice to hear it again and pick up all kinds of information on shooting seniors and what makes a successful modeling shoot for a senior album.

Jazz

This shot was taken in the classic LTS style of using flat light. This is one of the key concepts that the two guys that shoot (TGTS) really push during the two days. Flat light is your best friend for a flattering picture. It fills shadows, smoothes out the ski, helps keep the bags away from the eyes and more. Men can get away with more directional light but overall flat is where it’s at for a clean portrait. We saw this outside and inside the studio shooting with strobes.

Jo - B/W conversion

This was another shot using flat light from the front and set high shooting down. We also used white V cards and white seamless paper for the background. The conversion was done in LR and then tweaked in Photoshop with a couple of techniques plus Touchflow B/W Punch action. I used surface blur with a mask to smooth out the skin and pulled up the black point to get cleaner blacks.

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