Category Archives: equipment

Super Amazing Smartphone Tricks

Trick 1

Reflections

Reflectors are just a way to toss a bit more light onto your subject. In spite of the marketing hype in the photography world, there is nothing magical about a reflector. It can be anything that reflects light ranging from a simple piece of white paper or tin foil to a concrete wall. There is something to be said about the use of white vs. color and white vs. something highly reflective like tin foil. The reflected light will carry with the color cast of what you use so with yellow or gold, you can “warm” up a subject by way of a yellow light. Tin foil adds a sparkle and edge to the light which some folks like and some do not.

reflector in use

Trick 2

Light up small objects

Something that a smartphone like the iPhone excels at is shooting small items for sale on sites like eBay. The trick for this type of photography is using a lightbox that will evenly illuminate the item from all sides. You can buy a light tent or do a DIY version using a cardboard box with panels cut out and covered with a diffusion material like tracing paper. You cut out the panels and then position some lights at each panel. I use three 85 watt CFLs that are daylight balanced. I had them for another project and reused them for this project. You can use the cheap worklights but they put out a lot of heat. The CFLs are much cooler and can be color corrected by gelling or in post processing.

Trick 3

Diffuse Your Light

Diffusion is the opposite of reflecting in a sense. You are not adding light but evening it out by subtracting the brightest parts. You can accomplish this several ways ranging from making your own diffuser from a cheap canvas frame with the canvas cutout and replaced by something along the lines of Roscos Opal diffuser material, a piece of thin white ripstop nylon, tracing paper, cheap shower curtain or any other semi opaque material. In my case, I made a diffusor (or Scrim) from the canvas frame so I could clamp it in my C Stands. But you do not have to have that stiff of a frame. You can use a cheap white “shoot-through” umbrella which will cost about 10 dollars from various online stores.

Diffuser made from canvas and wooden stretcher art frame
DIY DiffuserHow does a diffuser work

How does a diffuser work

The left side doesn’t have the diffuser overhead and right side is using DIY diffuser overhead

diffuser in action

Trick 4

Increase Your Density

When you take pictures in bright daylight, the typical smartphone will lower the ISO and crank up the shutter speed to get a good exposure since the aperture is locked to something like 2.2 or 2.4. On the surface this sounds fine and in most cases this perfectly fine until you want to make a better picture than a snapshot. When you take a picture of something with motion, you need to show that motion and a fast shutter speed is not the way to do it. So how can we reduce the shutter speed when we really cannot control it from our smartphone? We fake the camera into thinking it’s darker than what it is by way of neutral density filters. We are playing off the camera’s programming that it will reduce shutter speed before it raises ISO speed. Sometimes it’s easier to show someone something. So here is a shot taken high high noon at Disneyland. Normally the water would have been stopped like it was frozen. But when I tape a ND filter of two stops over the camera lens of my iPhone, the phone thinks it’s darker than what it is and lets the shutter slow down. This bit of slowing is enough to let the water blur but still keep the submarine motionless. The moving water adds visual tension to the image which the brain likes to see. It shows motion which it expects to see.

IMG_8230

Trick 5

Light Up the World

You can spend a whole lot of money on lighting or you can be cheap. The good news is smartphones do not require expensive lighting. You can do amazing work with a 60 dollar video light. Since there is not any real way to connect and synchronize strobes to the smartphone, continuous lighting is really your best way to illuminate your subject. A common use is to supplement other lighting but you can also use it by itself.

Trick 6

Be crafty with your smartphone

When you go to anywhere that you will be shooting through glass like an aquarium, make yourself a foam gasket to seal the smartphone against the glass. Why? because the gasket will prevent reflections and absorb vibrations while giving you a way to steady the camera. The black foamie material is available for virtually any craft shop for a few dollars for enough to make several gaskets. When you get up close and personal to the glass, you can easily get shots like this taken at the Montery Bay Aquarium using my iPhone 4S.

Monterey Bay Aquarium
sea anemone

Trick 7

Use latex gloves

This trick is a bit of an odd duck. When you are carrying around your fancy glass encased iPhone or other smooth smartphone and it is a bit damp, the phone gets slippery. This is generally a bad thing but putting on a uber cheap throw away latex glove can give you much needed “stickiness” to keep a good grip on the smartphone. I’ve used this trick with my iPhone while at the best or out whale watching. Even when it’s really hot and my hands are constantly sweaty. Yes, I could use a case but I am always adding some type of filter over my lens or using a third party lens so cases become a real pain point and as a result, my iPhone tends to be naked most of the time.

Trick 8

Making a Case for a Case

This is not cheap trick but it is a very worthwhile accessory to invest in. There are a few different underwater cases for the iPhone and some for various droids but I will be talking about the iPhone since that is what I own. I would highly recommend that you get a GOOD case which means spending a fair bit of money. The Watershot underwater case I have cost close to 90 dollars but offers quite a few features for the money. You get a shock mount for the iPhone, waterproof to 140 feet, a safety clasp to prevent it from opening underwater, seals for the lens and a custom app to let you shoot and preview the images underwater. It’s not perfect but man is it fun to have in the pool or on casual diving. It is also the case to have in any adverse enviroment like high dust desert or in muddy situations ( think monster truck mud races). This is also a cool case for water soak amusement park rides. Some of the cases have threads so you can add filters or even a different lens.

Under the Sea with an iPhone

Trick 9

Join the Group

One problem we all face is that we want to take a selfie or we want a group shot and we have to either be out of the picture since we are taking it or we have to hand our phone to some stranger and hope they dont run off with it. With the iPhone and Android phones, there a a few different ways to trigger the shutter remotely. With the iPhone, you can use the much maligned earbuds to trigger the shutter by way of the volume controls. You can also use a bluetooth remote trigger or even a bluetooth remote keyboard (the volume controls). Some of the better units support many popular third party camera apps. The cheaper ones are bit more challenging to use

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Shooting Soccer Games

Summer Soccer Shooting

Most folks that I shoot with know that I will use my iPhone for any number of photography tasks. Even at a wedding because the iPhone excels at macro shots like shooting the wedding rings very close to show off the details. But, there are times that you really need to use the proper camera and lens to get the best picture. Much like a carpenter who has five different hammers, a good photographer will have a few different cameras and knows when it is time to switch it up and change the camera to get the best picture they can. And it IS all about the picture, not what hardware you shot it with.

 Goalie Megan Blocking Ball

This summer, I’ve been shooting soccer games on the weekends. I have to say I really enjoy watching the kids mix it up and a few times, some of the more adventurous will try moves they saw used in the World Cup games. Shooting soccer games, even in daylight has some interesting challenges to work around. You have a very fast paced game, you normally have harsh light which is also directional and you need to be able to stand at one end and still get the shot at the other end of the pitch (field).

To be successful at this type of shooting, you need to balance several competing settings. You need to shoot with a long lens and and after shooting with a micro four thirds and my DSLR, I would only recommend the DSLR in combination with 70-200 mm lens at the minimum. And not any DSLR will do, you need to have a fast focusing system that can track and focus continuously.  My system is a Nikon D700 using a Nikon 70-200 F2.8 lens. Yes, it is heavy but it has the reach along with just enough zoom to track 90% of the action.  The Nikon also has a decent high speed frame rate which can be as high as 8 frames per second with the right grip and battery pack. And yes, you will need this burst mode to really catch the fast action on the field. Also, you will need high capacity cards since burst shooting chews through megabytes of card space in a  hurry. I typically shoot through one 16 Mb CF card per game which is roughly 500 images.

Olivia Chasing the Ball

The lighting will be your curse because most of the time, these games are outside in harsh directional light of morning or afternoon sun. You will need to move to one side or the other to get the best light so the kid’s faces are not in heavy shadow. This means you will be moving around a fair amount so forget the big camera bag. I never change lenses or use a flash during these games so I have a “man-purse” which is a shoulder slung belly pack which has spare memory cards, spare batteries, lens cloth and some gaffers tape. I also keep my light meter in it. And yes, I use a light meter to get my first settings of the day. I shoot the games on full manual mode. Why? Why not use aperture priority (Av)? Because with consistent exposure, my post processing is much faster. If I find that for 20 mins, the lighting was one way, I can set all the images during that window to the same adjustment. My ISO is locked down to 400 and my shutter is locked to anywhere from 1/1000 to 1/4000 of second. As much as I like a bit of blur to show motion, I want the kid’s faces sharp so its a delicate balance. I normally just live with the lack of blur in exchange for a crisp image that will print well for the parents.

I also use a lens hood but not that hard plastic disaster that Nikon gives me. I have a nice rubber Mamiya lens hood that originally was for a medium format lens. It’s black and folds back on itself if I need it out-of-the-way. More importantly is that when something hits it, the rubber bends and absorbs the impact. Think about a spectator on the line not paying attention to where my lens is as they get overly excited. I’ve saved many a head with this rubber lens hood.

When you shot, always try to think ahead of where the action is going. Constantly be aware of where the ball is, where it’s going and who might be kicking it. Use your fastest burst mode and learn to shoot with a gentle touch on the trigger. If you see the player getting close to the goal, start burst shooting to have a chance getting  the actual goal shot. This is ALWAYS a hero shot as the player pushes the ball past the goalkeeper. Conversely, a save of the attempted goal is also a hero shot that is often times overlooked by the photographer.

Attempted Goal

At the end of the day, you will need to sort through hundreds of images but there will be some real gems along with the out of focus shots, just missed shots and accidental shots. There will always be one or two shots that sum up the game’s action for the day. I make up faux magazine covers to showcase a player who has an exceptional image.

Magazine Cover Soccer Olivia

I also give parents a custom app on their mobil devices with images of their child when they purchase a package from me. These images will be downloaded to the mobile device and can easily be shared with various social media sites right from the phone or tablet. For a live demo of the custom app, click here.

Smartphone Album

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Moment Lens for the iPhone

Moment Lenses for the your iPhone!! The kickstarter project delivered my set just the other day and man am I excited about it.

Moment Lenses

These new Moment iPhone lenses really do work as advertised. One lens is a 18mm wide angle that is wide and shoots pretty flat rather than normal bubbled or fisheye look. And there is a 60mm telephoto lens that really works well and is sharp. The 60mm even provides decent blurred background when you use it as a portrait lens. In the following image, I used the 60mm telephoto lens as a portrait lens with nice results including a pleasant softening of the background.

60mm telephoto portrait

You really need to use a camera app like ProCamera 7 to keep the focus point where it needs to be. With the telephoto, the iPhone will hunt a bit for focus so you need to be able to lock it down for the best results.

The wide-angle lens is a thing of beauty to use. It has nice heft to it and it does not have very much distortion at the edges or the “bubble” effect of many “wide-angle” iPhone lenses. It does have a bit of fringing when you shoot into high contrast light.
18mm Wide angle

With the telephoto, you can now get the “zoom” you want and still have the ability to crop it down 50% without destroying the image which is what I did with this image. This beats “pinch zooming” which just ruins your images due to the heavy cropping that the “zoom” really does.

This is a 60mm telephoto shot that is uncropped width wise.
60mm Telephoto uncropped

And this image is the same framing but cut down 50%

50% crop of same framing

These wonders come from Moment Lens which was a Kickstarter project that I bought into several months ago. The lens we’re designed from the ground up to be a top multi element lens design to work with the iPhone lens as an element. They are big and heavy due to real glass and a lot of it in front of the iPhone lens. They use a twist lock mount that is pretty solid.

Moment certainly understands their market with a very sexy black box and high quality packaging. The feel of the lens itself is one of heft and solidness. The mounting ring is a stick-on plate and I was a bit concerned as to the weight of the lens pulling the mounting plate away from the camera body but with two full days of leaving one of the two lenses on the camera while going around Disneyland has not loosened it up that I can tell.

The downside to all this metal goodness is that the lenses are not cheap. But then these lenses are not for the casual iPhone photographer. These are for the enthusiast iPhoneographer who loves to push the limit of what the iPhone can do with photography. Even as heavy as they are, the lenses are considerably lighter than a DSLR lens and they still fit into a shirt pocket though it is a bit chunky. When I shoot with them, I naturally cup the lens with a finger to help keep all the weight from pulling down on the mounting plate.

Here is the 18mm mounted on an iPhone 5S with the olloclip case. The case still works with the mounting plate and provides a way to keep from bashing the Moment mount and still swing out-of-the-way when you go to use it.

18mm Moment Lens mounted on iPhone

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Have iPhone, Will Travel

 

[dropcap_1]L[/dropcap_1]et’s see a show of hands, who has used their iPhone to shoot travel pictures? Yep.. it is soooo much easier to have an iPhone with you (or any smartphone) vs carrying around a DSLR with a couple of lens, a flash, spares and more. The iPhone slips right into the pocket which leaves your hands free for holding, swinging, looking, touching and more without the fear of the 10lbs of camera slamming into some child’s head or into that very expensive glass case in the gift shop.

You can get the iPhone camera lens right up to a glass case and lose the reflections that plague a normal DSLR trying to shoot through glass. The DOF is so wide that you can be be just inches away and still get everything in focus. In this shot, I was at the Monterey Bay Aquarium and shooting through a glass fish tank with really dim light. By placing the iPhone right up onto the tank, I was able to lose reflections AND stabilize the camera for the the sharpest image with the slow shutter speed needed. I did try it with my DSLR and the results were less than satisfactory. Not to mention I really could not do anything with the image till I got back to my room while I was able to work with the iPhone shot and post it to social media while having a snack at the aquarium.

Flower of the Sea

In this shot, it’s myself with my FILM camera and the family at 8,000 feet in Bryce Canyon. I could and did hand the iPhone to a non-camera geek and just told her to tap the screen where I was standing then tap the button. Done. One nice picture without any mess or fuss. We even got “Flat Stanley” in the shot 🙂 When we went for our hike, I was not carrying eight pounds of gear. I had my iPhone and I was then able to carry my medium format film camera for some truly amazing images that only come with a negative that is over two inches square. In an interesting twist of the times, I used an app on my iPhone as a light meter to set up the exposure for the older film camera.

Family at Bryce Canyon High Point

Is an iPhone a perfect replacement for a DSLR or micro four thirds rig? No, but it IS an acceptable substitute perfectly capable of awesome pictures. In some cases, it is even easier than the DSLR because of the smarts built into it and the apps the iPhone can run right away while taking the shot.

[content_box color=”#000000″] The iPhone can produce some amazing pictures but to get the full quality, you need to use a real editor like Lightroom or Photoshop. Apps like Pixlr and Photoshop Touch can work wonders  but the big boys can pull out the very the best quality [/content_box]




The built in HDR app is OK, but the cool app is called HDR Pro. It’s one failing is that it over sharpens the image when it saves. I wish it would just blend and stop. But it is not bad for what it can do. Snapseed is still my “go to” app but Pixlr is fast becoming a good friend. PhotoFX does awesome black and white conversions. None of this is really possible on the normal pocket camera or DSLR. So you end up with the camera, a laptop, software and sitting in the hotel room processing images then uploading them. While with the iPhone, I can shoot, process and upload while drinking a cup of coffee or even sitting on a bus heading back to the hotel.

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iPhone Madness

Too many people are told that an iPhone or any other smartphone is “just a camera phone” and not capable of taking “real” pictures.  It’s not the camera, it’s the person taking the picture who creates the picture and breaks through the limits imposed by the hardware or themselves.

[blockquote_with_author author=”Orson Welles”] The enemy of art is the absence of limitations.[/blockquote_with_author]

I hope in seeing this gallery of  iPhone images, you can get  sense of what you can do with your own smart phone. Some of these images I’ve used in my iBook, but many of them are new. And I tried to include what I consider to be “average” pics. So the image might not be technically perfect or the image might have been an experiment. Many are from Disneyland which is my testing ground for many of my techniques since I am in a real world environment that many people are using their smart phones in.

All of these were taken with my Apple 4S smartphone and processed in a wide variety of apps. I’m not a purist for my post processing, I’ll use whatever application gets the job done whether the app is on the phone or installed on my desktop such as CS6. The one thing shooting with an iPhone has taught me above everything else is to be flexible. Embrace change, embrace the flaws, the defects, the limits and make them your own.

In many ways, being an iPhoneographer embraces Steve Jobs own views on misfits and rebels. I think his famous quote could easily be dedicated to the smartphone photographers who have embraced the sea change that the iPhone has brought to photography in spite of the denunciations of the so called professionals.
[blockquote_with_author author=”Steve Jobs”] Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.[/blockquote_with_author]

 

 

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Shooting with the iphone IOS 6 Panaroma Tool

One of the features of IOS 6 I talk about in my book is the new Panorama tool. This is a tool that allows you to take the iPhone 4, 4S and 5, swing it in an arc and then have a gorgeous panorama image in just a few seconds. If you dont believe me, then take a look at this sample shot from a fundraiser I attended the other day. We had set up two jogging tracks for the kids to run around in two different fields. I wanted to get an image that really showed off both sides and my D700 with the 16mm was not able to get it. Nor did I relish the idea of taking several shots and then spending time in Photoshop stitching it all together. So out comes my iPhone 4S !!

I did three different shots as I’m a firm believer in backup images even more so with this given all the variables such as kids walking by, lighting and so on.

Here is the normal blog image of the pano. The best I can really do is 1900 pixels or it scrolls off your screen.

Jog-a-thon Panorama IOS 6 iPhone 4S

But, with a built in feature of Photoshop, I can easily show you the high resolution image. I use a tool called Zoomify and now I can show off all the resolution I have. Or in this, as much as I grabbed. The original image was downloaded from my iPhone at a reduced size and even the, the image is over 9000 pixels long. All I did to the image was to sharpen it some and cropped it a bit. So for a iPhone stiched image, I think it looks pretty good!

Click here for the Zoomified Pano

As I say in my book, the iPhone is a very capable camera when used correctly. Have fun and go play with panoramic pictures! I am pretty sure you will be amazed and it wont cost you a penny since it’s built in. If you want extra features like a full 360 degrees or other items, buy my book 😀  or hit up the Apple App store and look around. 360 and Photosyth are two good apps for cheap prices.

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It’s done! My new iBook for iPhone Photography is done

Well, at least the PDF version of “How to Create Amazing iPhone Photographs” is done. The iBook version is waiting for Apple to bless it. But, in the meantime, you can buy and download the PDF which is exactly the same content as the iBook. You can download a free preview from Lulu Press who is my POD (print on demand) vendor.

Here is the description for my new book –

[blockquote]Your content here.The iPhone is an amazing tool. It is a phone, a database, a web browser, a camera, a video recorder and more. But this amazing array of features may overshadow the iPhone’s arguably greatest feature: its camera’s ability to capture a moment in time.  This book will teach you how to use the iPhone camera in ways you never dreamed, to fully capture the moment and to create amazing photographs.  You will learn about the basics of crafting images with the iPhone but also about interesting options such as infrared and underwater photography. You will see how to perform high-speed panning to capture a subject in motion and produce stunning images. I present a wide variety of apps, accessories and hardware, as well as tips and tricks, to aid you in creating your photographic art. I hope my sample images will inspire your creativity. When you have finished reading this book, you will know how to use your iPhone as a real camera to create amazing art and lasting memories.[/blockquote]

This book was a blast to write. Anytime I “need” to shoot pictures for a book is fun but this was great because all I needed was a small camera bag and my iPhone. It was liberating in a way to not have to carry around eight lbs of camera plus a big ol’ lens that bangs off things and people as I walk by.

iPhone camera bag contents

My bag has some interesting stuff. A ball bunji cord, a spare phone (my old blackberry), sync cable, Otterbox, Ultra Pod, spare power, MiFi, gaffers tape,  Glif, olloclip lens  and lens cleaner. All of this fits into a very small and light camera bag.  For really light days, I put the olloclip and glyph  into my coin pocket and the ultra pod in a back pocket.

Sample Page from iPhone Book

Here is a sample page from the book where I’m discussing converting the image to black-and-white. This is representative page of my book. I discuss how to shoot with the iPhone, how to add filters, lenses, using video light and more.

If you want to know how to creatively shoot awesome pictures with your iPhone even though it was not designed for it, buy this book 🙂

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So many words and a new book for iPhone photography

I’m in the last few laps of editing for my new iBook on Successful Iphone Photography. The writing of the book is easy, the editing will kill you. But I’m having a fun with this project. I’ve tried to put in imaginative images that I’ve taken with my iPhones and have gone outside the box to get some cool shots. This book is not a vanity project or an “art” project. God knows there are enough of those around. It’s just “here is how to get solid images from the iPhone”.

 

Here is a preview of some of the images being used in the book. None of these are traditional iPhone images but I have some of those too in the book. These are images to get you thinking about you can do with your own phone. The only limit is what you put on yourself.

 

Double shot of coffee

Nothing like a cup of joe in the morning ?

iPhone 4S using a Hoya R72 IR filter for infrared

Who says you cant shoot IR on the iPhone

Half a Moon with the iPhone

I had several people call me out and say there was not any way this could have been an iPhone shot. I have the EXIF data and the original file. Go ahead, make my day

Using Movie Filmmaking rigging and a iPhone

This was taken using suction cup, ball heads and rigging that I normally attach movie cameras or DSLRs to cars and trucks. This was a fun shot complete with the gaffers tape holding the neutral filter stack over the olloclip lens on my iPhone

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The iPhone as a real camera

The iPhone burst onto the scene several years ago and the critics were vicious in their panning of the new and very expensive Apple phone. As time went on, it was clear who had the right idea and now Apple’s iPhone dominates the smart phone market from both numbers of phones and the overwhelming number of apps.

I have had an iPhone since V1 thought it took me almost a year to give up my crackberry for the iPhone. But I have since embraced it even though as a phone I find it to average. Why do I embrace it? because it does so much more for me than just calls. And in one area, I’m not alone in my loving the iPhone and that is iPhonography. The art of taking photographs with the iPhone. From instagram, to camera apps, remote triggers, facebook camera apps, framers, watermarking apps and more, there is an amazing number of ways to use the iPhone as a camera. And it’s not just the apps, the sensor is pretty good for what it is. It can be reasonably sharp, it has built in HDR and one of the worst flashes I’ve ever had the misfortune to use.

I decided to put a few images to show what the iPhone can do with some imagination and a few apps.

The next two images were taken using the 4S with an inexpensive telescope using a normal viewfinder and a X2 barlow converter. Nothing very special. I used a spring clamp on the eye piece to provide a platform to snap from and I used a remote trigger by way of the + button on the mic cord the second time to get away from the shake and shudder caused by having to touch the phone.

September 4th Moonrise using iPhone 4S

Close up of the moon using iPhone 4S and a X2 Barlow converter

Then there is what we do when we play tourist. In this case, I was at Disneyland and while I had my G11 hanging around my neck, I opted to use my iPhone because I could snap it, process it and send it to my wife who was not able to be with us at the park. The social side of the smart is in many ways, more of  driver than anything technical. The tech is just the means to an end which is social interaction.

Snow White with kids on iPhone 4S

And lets not forget the geeking out side of life. I found an app called “360” which is a way cool automatically stitching panoramic app. You set it up and start taking shots. The app handles the overlap and blending and does a fair job of it. Not as nice as my DSLR but for 5 bucks or so, how can you possibly complain? It’s good enough and that is the idea here. The phone is “good enough” on alot of fronts and some of the apps make it “better” than my DSLR. In this shot, I have been to catch the complete rainbow end to end.
Partial pano of rainbow using iPhone 360 app

I’ve taken beautiful shots at events, weddings, documented shoots, tourist shots, work shots, printed images and processed images all on the iPhone. It’s a very capable device and when coupled with someone who knows photography, it’s astoundingly good at being a camera.

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80 / 20 rule or how good is good enough

Point and shoot cameras are a dying breed. Virtually everyone now has a smart phone with a camera and that includes myself. Yes, I have my very expensive cameras for projects and assignments but in truth, often times for myself, I’m shooting with my iPhone. Why? Because it’s “Good enough”. For 80% of the time, it’s perfect for what I need in my daily life. Would I shoot a wedding with it? Only if you paid me AND signed a contract saying as much. For most people, it’s the old 80/20 rule where the 80% is close enough. The iPhone or other smart phone is 80% close enough and they dont need or even want that last 20%.

With the new software like Snapseed and Photoshop apps, you can do alot with the phone or iPad that even a year ago seemed out of reach. You can now get iPhoto for the iPad.. really? a real editor and photo manager on an iPad? Oh yeah.. now we are styling.

So here is an image taken with the iPhone and edited on the phone using Snapseed software. Pretty amazing !!

 

I love shooting 30 second video clips for one group I’m active with on Facebook. Why? Because it’s a fun way for people to really get to know me by HEARING me speak and watch me talk about something. I’ve included a small sample here of my “Cooking Show” for my friends on Facebook.

As Pros, we sometimes forget that the 80/20 rule really does apply in alot of ways. AS consumers, we live in great times but all the apps will not make you a professional photographer. If you want a professional shot, you need to track one of us pros down for that critical 20% of your life when the iPhone picture just wont do. But also remember  that with a bit of work, that small phone can take some amazing images.

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